Geographical Analysis – Stratifyd

The Geographical analysis model transforms your textual location, latitude and longitude, or IP address into geographical coordinates that you can display in a map visualization widget.

You can use map visualizations to zoom in on specific locations and gain contextual insights as you drill down to finer levels of detail in your data.

Input fields

One Geographic field is required. You can map it to any of the following geographic field types. If your geographic field contains multiple types, you can select General.

General
Long/Lat
Lat/Long
Postcode
Country
State/Province
City
Street
IP Address
Phone Number
Latitude
Longitude

The following geographical fields are absolute, so if you specify one of them, you do not specify country, city, or any other geographical information.

Lat/Long field
Long/Lat field
one Latitude and one Longitude field
IP address and phone number

Street, city, state, and country are not absolute, so map as much information as possible if your geographical data takes this form.

Output fields

The model returns the following fields for use in widget visualizations.

locations: Geographical locations that produce a map visualization grouped by country or state/province.
coordinates: Latitudinal and longitudinal coordinates that produce a heat map visualization.
postcode: A list of postal or ZIP codes. This field does not produce a map visualization.
Data: A table containing all of the original data from the data stream, plus all of the analyzed data from the model.

To apply the Geographical Analysis model

Remember: the data stream to which you apply the model must include location, latitude and longitude, or IP address information.

1. Open the workspace to which you want to add the model and click on the Settings tab (gear icon).

2. On the left-side, select the connected data stream you would like to use for your analysis.

3. in the Analyze tab, scroll down to deploy a model. For this example, we will expand the "Where are our customers located" menu and select the Geographical analysis by clicking the plus icon (+).

4. In the Deploy Model dialog that appears, make your selections. You must choose a field that contains some geographic data (location, latitude and longitude, IP address). Click Start Analysis to proceed.

5. Save your selections and the model will begin processing.

You will see this model added to your "Deployed" section for this data stream. Now, you can create widgets using map visualizations with this data.

Further questions?

We're here to help! Don't hesitate to contact us for further assistance via chat or submit a ticket!