Consumer reviews are critical to understanding the overall customer experience. Our latest connector allows you greater granularity in tracking location-specific Google reviews.

Name: Google My Business Connector

Connector Category: Customer Experience

Availability: Limited

What does it do?

The Google My Business data connector helps to bring in customer reviews and business responses to those reviews from individual business locations – including bank branches, retail locations, auto dealerships, restaurants, insurance agents, and more. This connector will provide review information and relevant meta data into the platform for each location specified – for not only your locations, but also those of your competitors.

You can use Google My Business Connector in two ways.

1. Google My Business – Map Search

   This connector will allow you to specify a search area and bring back location reviews that fall within the search which would (i.e.Target Missouri, coffee in St. Louis, etc.)

2. Google My Business – URL Search

   This connector will allow you to select a specific locations by entering that location’s Google My Business URL. (i.e.Target locations at 123 Main Street and 234 Sunny Vale)

* For Google Hotel reviews, please use our Google Hotel connector which is tailored specifically to the unique information on those pages.

Using the Google My Business Connector

When you Create a New Data Stream using the Google My Business connector, you can toggle between the two search modes: Map Search and URL Search.

We’ll describe how to utilize Map Search first.

1. Create a new data stream and select the Google My Business connector. Toggle to Map Search, as illustrated above.
   

2. The Google My Business – Map Search connector will require links from Google Maps. Links can be gathered by using Google Maps and searching broadly for a specific business, type of business and/or location. For example, you can search by

• Specific businesses: Joe's Coffee Shop

• Specific business locations: Joe's Coffee Shop in Philadelphia

• Types of places: Coffee near Central Park

• Narrow results by using the city and state: Coffee in Atlanta, GA

  

  
  

For more information on search on Google maps, read this article. (external link)

3. When the search is returned, copy the URL in your browser's address bar, and paste it into the first line of the Google My Business Map Search connector. Multiple searches may be entered, one per row. If an incorrect link format is added, a red warning will show on the link.

4. Next, specify a maximum number of records to return, a data range, and designate this to be a one-time or recurring data stream.

5. On the final screen, streams can also be named, tagged, and shared with others.

6. Click Submit to begin ingesting your data.

Google My Business – URL Search Mode

1. Create a new data stream and select the Google My Business connector. Toggle to URL Search.
   

2. The Google My Business – URL Search connector will require links from Google Maps.
   

   

   
   

3. Links can be gathered by using Google Maps and searching for the specific location you would like (i.e. Target Hampton Ave). When the location is returned, copy and paste the URL into the Google My Business – URL Search mode. Multiple locations may be entered.
   

   

   
   

4. Next, specify a maximum number of records to return, a data range, and designate this to be a one-time or recurring data stream.
   

   

5. On the final screen, streams can also be named, tagged, and shared with others.
   

   

6. Click Submit to begin ingesting your data.

Data Dictionary

What fields are returned by this data connector?

For both connectors, they will bring back the following data fields:

• Location Name

  • Description: Returns the name of the business.

  • Category: meta

  • Example: Joe's Coffee Shop

• Location Address (Address, City, State)

  • Description: Returns the address of the hotel.

  • Category: geo index

  • Example: 360 S. Congress Street, Austin, TX

• Location City

  • Description: Returns the city where the business is located

  • Category: geo index

  • Example: Austin

• Location Zip Code

  • Description: Returns the ZIP code of the business

  • Category: geo index

  • Example: 78704

• Customer Nickname/Name

  • Description: Returns the user name of the reviewer.

  • Category: user index

  • Example: Raffaellaglemann

• Customer Rating

  • Description: Reviewer's rating for the business.

  • Category: KPI

  • Example: 5.0/5.0

• Customer Review

  • Description: Free-form text of the review.

  • Category: text index

  • Example: Great restaurant! Amazing location. Food is also great. But the staff is super friendly and helpful. I recommend it for everyone.

• Review Date

  • Description: Returns the date and time when the reviewer wrote the review.

  • Category: date index

  • Example: 43647

• Owner Response

  • Description: Free-form text of any reply to the review from the business owner

  • Category: text index

  • Example: We are glad to hear that you like our business.

• Response Date

  • Description: Returns the date and time when the response was written in numeric format.

  • Category: date index

  • Example: 1432405435000

• Review Times

  • Description: Returns the date and time when the review was saved in numeric format.

  • Category: date index

  • Example: 1570940699000

Further questions?

If you’re interested in using Google My Business Connector, please contact your Customer Success Manager for more details.